Our mission
Infusing AI, Automation, and Awesomeness into Businesses Everywhere.
About Us
Our founder
Tony Brown is a Workflow Automation and AI Consultant, and the founder of Phicient.com, a consultancy helping lean teams systemise, streamline, and scale with smart automation and AI.
With 8+ years leading operations in his own ventures and 5 years in SaaS Customer Success, Tony blends technical expertise with deep real-world operations insight. His career spans senior leadership in local government, and 30+ years in high-stakes event production, where precision, process, and performance are non-negotiable.
Today, Tony helps businesses document what matters, fix what’s broken, and implement AI that actually works, not just impresses.
Tony is also the author of "Standard Procedure - Business Owners' Guide to Creating a Systemized Business," a testament to his expertise in streamlining operations for efficiency and productivity.
His unique blend of technical skills, problem-solving abilities, and creative thinking makes him a dynamic leader in the business process automation and AI field.
Phicient boosts your business efficiency by integrating AI and automation into your daily operations.
Bringing AI, Automation, and Awesomeness to every business, enhancing performance across all industries.
Why choose us?
Global experience
We have worked with multinational companies, as well as smaller businesses from all continents.
We are committed to your success, convinced that AI and process automation can elevate your business to new heights of efficiency and innovation, no matter your industry or market focus.
Quality for value
Our motto is to provide only the highest quality to our clients, no matter the circumstances.
Favorable terms
Each project we work on is tailored to the particular client's exact needs, not the other way around.
High standards
We take customer success seriously, meaning that we only deliver work that we can be proud of.
Where it all started
STANDARD PROCEDURE
In his book, Standard Procedure, Business Systems Strategist Tony Brown talks straight about why you should systemise your business and gives you a step by step process of how to do it.
Unlock the full potential of your business with AI and Process automation.
Get started on your transformation journey today!
